The logo is simple enough, no flashy colours or iconography. It represents Winnipeg by appealing to the city's connection with the Canadian Air Force (via the jet) as well as representing the team's Canadian identity (via the background image of the maple leaf and the overall compass-looking design, pointing north).
Too often team logos have seemingly very little do with the team name and I am glad that True North was able to so nicely incorporate the image of the Jet into a logo design.
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| Logo for the NFL's New York Jets. Can anyone tell me what this design has to do with jets? |
I'm also quite happy they didn't stick with the original logo. Not that it was bad or anything, but the franchise is keeping the name of the old team so the connection to the past is there, but with this new logo we are reminded that this is a new team that will hopefully have a better outcome in the NHL than its predecessor did.
The only reason the Jets (NFL) are called that in the first place is b/c before they joined the NFL (when they were still a part of the AFL), they were called the Titans. They moved to a new stadium in the 60s, and it was right next to LaGuardia Airport, and so they named them the Jets for their proximity to the airport. The 'jets' connection is much stronger with a city like Winnipeg...but now, the Jets are in New Meadowlands Stadium with the Giants. I COULD make a 9/11 joke about jets and New York, but that would just be awful >_>
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